Galina orlova
master of science in it product design
I am a UX/interaction and User-Centric Design consultant with product management skills and coding skills combined with the ability to innovate together with customers and for customers. I have a wide range of innovation tools and methodologies at my disposal including Design Thinking and gamification.
Besides experience with project management and ability to work in the agile environment and collaborate cross-functionally, I am a pro in the following areas of interaction and UX design:
––– Field Research –––
Guerilla Interviews: Tips and techniques for spontaneous, in-context, field interviews.
In-depth Interviews: Templates and structures for gaining deep user insights.
Probes & Activities: Preparing and using tools to facilitate interviews and generate rich artefacts.
––– Analysis & Mapping –––
Research Synthesis: How to make sense of field research through clustering techniques.
User Journey Mapping: A tried-and-true method for identifying pain points and highlights in an existing service.
Lifecycles and Ecologies: Gathering and organizing in-depth insights into broader user and service contexts.
Personas: Understanding and classifying your users through their motivations, habits, and backgrounds.
––– Concept Generation –––
Insight generation: Techniques for distilling large amounts of data and complex information into actionable insights.
Opportunity finding: How to formulate designable questions from research-backed insights.
Rapid ideation: Tools for generating first large quantities, then high quality ideas.
Service Blueprinting: Mapping and planning a new or improved service across channels, stages, stakeholders, and touchpoints. Describing business processes and finding ways of improving these processes.
––– Experience Prototyping –––
Paper prototyping: The fastest and cheapest way to get user feedback using standard office materials.
Interactive digital prototyping: Advanced prototypes in the browser with HTML/CSS/JavaScript or in prototyping software such as Axure or Balsamiq
Prototyping physical devices: How to simulate complex hardware interactions using basic or no technology.
Fidelity planning: Choosing the correct level of fidelity at each iteration to get maximum user feedback with minimum intimidation.
Co-creation: A powerful tool to get input and buy-in from end users for specific design challenges.
--- Business Models & Strategy ---
I look carefully into your business and make a business model. I can then advice if the current model needs to be readjusted in order to satisfy your customers' needs. I can also advise on the strategy, digital or otherwise, that would assist you in reaching your customers out.
Last, but not least, I have a deep knowledge of psychology and storytelling and I know how to communicate with customers in an intelligent way.